Written and directed by Andrea Marini, the video celebrates Peck’s spirit and soul that is composed of hidden gems that come to life as the early rays of sun peak through, initiating the preparation process which proceeds with the opening of the store.
Just like in the orchestral pit when, at the beginning of a concert, the musicians enter silently, take their place and reunite with their instrument, so do Peck's professionals. Each one expert in their own field, they reunite with their belonging work areas whether it is the butchers' lab, the pastry lab, the gourmet counter, the kitchen, the restaurant or the wine cellar.
Every day, every morning, the same acts incessantly repeated in the transmission of a tradition that celebrates the excellence.
A symphony of tastes that features Peck since 1883.